My new favourite product I’ve added to my kit

Hi guys, I hope you are all well and looking forward to the weekend!

For the past few weeks I have been trying the Hollywood Flawless Filter from Charlotte Tilbury, after seeing so many Makeup Artist’s absolutely adore it.

As I always say, the proof is in real life when people comment on how fab your skin is looking. My sister actually purchased it too and has been loving it. I use it differently on clients depending on their skin type, so I thought I would briefly chat about that now.

Shade 4

On dry skin, you can pretty much apply this all over. The applicator doesn’t give out much product and I think that’s as you don’t need to over do it and apply too much. A little goes a long way when it’s blended. On myself I apply to my forehead, cheeks and chin and I prefer to blend it onto the skin after moisturising and before foundation. On my ‘no makeup’ days, I have been wearing just this with some concealer under my eyes and my skin looks so incredibly healthy.

If your skin is more on the oily side then I would recommend only applying to the high points of the cheekbones and no where else. This will give your skin a beautiful healthy glow, without looking like oil. If you add this to your t-zone area, then it could be mistaken for oil. On a client with oily skin, I like to keep the nose, chin and forehead matte and add a glow to other areas.

Shade 2

For the past month I have had no issues with this product and I give it 10/10 in terms of what it is meant to achieve.

I mostly use shade 4 medium tan on my clients as they usually have a tan on when they are getting their makeup done. There are lighter and darker shades to suit everyone and it retails for £30.

I will definitely be restocking this in my kit.

Have a lovely weekend,

Sarah xxx

My skin saviour- a product which has transformed my skin!

Hi everyone, sorry for the lack of posts for the past couple of weeks. I have been super busy as well as not feeling 100% some days, so the blog and all my social media got neglected a bit.

We all know that hormones play havoc with our skin and by goodness pregnancy has completely changed mine. The transition from oily skin to dry skin had me a bit frustrated.

After weeks and weeks of trying to rectify the issue, I decided to try this product. I wish I had bought it sooner, but I was a bit hesitant to try it if I’m honest.

In the space of 5 or 6 days, my skin had honestly never looked better. I am always asking my hubby to feel my forehead which may sound so incredibly stupid to some of you, but I have always had texture on my forehead and then it was extremely dry. Every morning it looked as though I had burnt my face and it was peeling off. Over Christmas I remember it starting to get particularly bad and from then on the only thing that has massively helped has been the Ella & Jo 3 in 1 Hyaluronic Skin Mist.

This was created by Charlene Flanagan (a makeup artist who I have followed on Instagram for a very long time) and Niamh Ryan who is also a makeup artist. They have created a product which hydrates, plumps and sets makeup. With beautiful ingredients such as witch hazel, green tea and aloe vera added, the formula conditions dry skin perfectly.

Personally, I apply it in the morning before my moisturiser and at night after cleansing and before my night time moisturiser. I also spray a quick spritz of it over my makeup when I apply it to set.

I also hold it closer to my face when I’ve no makeup on and further away when I do have makeup. After trying it a couple of different ways, I’ve found that to be the most effective.

My skin literally feels as soft as a babies bottom and I count this to be the reason why. It did take a few days for me to notice any results but the results have been long lasting and consistent.

You also can use this for any skin type to add a layer of hydration! So, those of you with oily or normal skin can use it too! Hyaluronic acid has long been known for being a hero ingredient in anti ageing skin care too.

You can purchase directly from as seen from the screenshot of the website above. My delivery came super fast and with no issues.

If you give this a try I would love to hear what you thought! In my personal opinion, everyone needs this in their life and I rate it 10/10.

Thanks so much for reading my blog and if you didn’t see my video on this product on Instagram, then check it out in my highlights section.

Instagram- sarahmccaffrey_promakeupartist

Have a lovely week,

Sarah xxx

The perfect lip colour for Spring & Summer

Hi everyone, I hope you are having a great day and looking forward to more good weather returning soon. When the sun is out everyone is in such a good mood. Everything is lighter and brighter and this includes everything from our clothes, nail colours and makeup choices. A pop of colour is often a must have and a great way to do this, is through you’re lipstick.

It can be so hard to know what colour to choose. With that being said, even if you are very fair or have a more darker complexion, you are really going to love this lipstick that I have added to my kit. This colour is truly beautiful on everyone- if you like colour of course!

If you follow me on Instagram, you will know I am a huge fan of the Huda Beauty Demi Matte lipsticks. The formula is really comfortable to wear with a high pigment that applies evenly. They are hydrating, have a slight sheen to them and are long lasting. If you prefer a matte finish, Huda Beauty also have Matte lipsticks for you to try.

The latest shade I purchased is called ‘Game Changer.’

These lipsticks are available in Brown Thomas, Dublin or alternatively can be purchased online on too. They retail for £18 and are absolutely worth every penny.

I highly recommend these if you are in the market for a new lippie. Let me know what you think if you buy one. The shades are beautiful and I am already eyeing up my next one!

Love, Sarah


How to do the dreaded ‘flick’

Hey guys, my goodness this week’s post has pushed me to the limit in terms of being able to achieve it. Over the past few weeks I have attempted on three occasions to film it for my Instagram, but it is so incredibly difficult to do while holding a phone at the same time.

I truly tried my best to get easy step by step photos for you to follow along to. Something which is usually easy for me, was made 100 times more complicated when trying to get photos of the steps, as pardon the pun, I usually just ‘wing it’ and never worry about the process being tidy, as I just fix it up at the end.

So without further ado, lets begin this tutorial.

The first thing to do is draw a line using either eyeshadow, liquid eyeliner, gel liner or a sharpened eyeliner pencil. This line is an extension of the lower lash line as shown in the photo above. Once you have placed the line you don’t need to worry about how long it is, as we can extend it later on.

Using small strokes, I move to the top of the line and drag it back towards the eyelid, filling in the gap as we go along.

Moving to the inner corner next, go slowly and draw a thin line from the inner corner to the outer corner. Move really slowly to ensure precise application.

The last step is to connect the line to the flick. This is really easy to do if you go slowly. When you have reached this stage, you can decide whether to thicken the liner or whether you are happy with what you have achieved.

I hope this helps you understand a little better how to apply liner.

This is a process which is easier to teach in person and can be covered in a 1-1 lesson. Remember, practice makes perfect.

Love, Sarah

How to apply concealer.

Hi everyone, for this week’s blog post I thought I would share some tips on how to apply concealer. Concealing is an extremely important part of makeup and if done correctly, can make a world of difference to the finished look.

I’m sure you have all seen videos or pictures over complicating it and have thought its probably too difficult to attempt. The photo below is an example of the areas you can apply a concealer in which the aim is to ‘conceal and brighten.’

As you can see, I have applied concealer under my eyes, on my eyelids as a primer for eyeshadow, the centre of my forehead and my chin. You can also apply it down the centre of the nose too, but lets not complicate it for today. Contouring works best when the centre of the face is lighter so that the perimeters can be emphasised, using products such as bronzer and highlighter. A few products I recommend for this part of concealing on a fair-medium skin tone is:

  • Collection Concealer Shade 0 or 1
  • MAC Pro Long Wear Concealer shade NC15
  • NARS Radiant Creamy Concealer shade Vanilla

These are just a few of the concealers I love and the list could most definitely go on.

Up next you want to use either a beauty blender or brush to blend out the concealer into the foundation.

If you suffer from acne or perhaps the foundation you are using is a light/medium coverage, then you can use concealer to cover these problem areas. It is important that unless you have fair skin and no tan, to use a darker shade of concealer as shown in the photo above. Aim for a shade as close to the colour of your foundation as possible. The Collection Concealer in shade 2 or 3 is a great option for this. The main reason is that you just want to ‘conceal’ these areas and not brighten, highlight or draw any attention to them.

The next steps is to use either a pressed or translucent powder to set the areas you concealed, and the foundation too. Depending on your age and skin type will determine the areas that you need to set.

Once the makeup is set you are ready to add some definition to the face.

In the coming week’s I will do another blog post on how to contour and bronze, so make sure and sign up to receive an email notification when that goes live.

Thank you for reading,

Love Sarah xxx